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Partners18 September 2026Dan Dickson

Meet Zac, Growth Partner

Eight years, one barbell, and a system that held. Announcing Zac as a REFORM growth partner.

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I first met Zac in 2018. I was operating a coaching business out of the Melbourne CBD, not far from his office on Lonsdale Street.


The starting point

Zac was the story of so many operators in his position. A busy corporate role, social commitments and life load had left his physical self depleted.

He was carrying weight he could not shift, and fighting to meet the demands of his profession.


He had never performed gym-based training before.


What we built

We rebuilt his metabolic engine one component at a time, beginning with a barbell, a manageable diet and a recovery routine, and over the next 12 months restored balance and control to his life.


In mid-2019 I left Melbourne to compete at Mr Universe in Seoul. Zac took his own reins from that point, and has not put them down since.


The system held

No matter where either of us has been in the world since, we have stayed in touch, most recently for a session in Bangkok. And year after year I have watched the system hold. More weight on the bar. More kilograms recomposed. Another industry award in the cabinet. Another leadership position he has stepped into.


REFORM was built to translate the standards of competitive bodybuilding into an executive asset, and there is no one who embodies those standards more than Zac. He is living proof of how a simple, measured beginning pulled every performance lever in his favour, and stood the test of time.


With great pleasure, I am announcing Zac as a REFORM growth partner.


Thank you, Zac, for over eight years of friendship, growth and achievement.

If you want the read on your own chain, start with the Performance Analysis.


Dan.